Pioneers of German Graphic Design tells the fascinating story of German graphic design in all its detail, from the late monarchy to the Wirtschaftswunder after World War II. The author Jens Müller, a distinguished expert in the field, explores the circumstance that led to the groundbreaking inventions of Germany’s graphic design pioneers in an era of tumultuous politics and rapid social and economic change, shedding light not only on the development of the profession but on its international influence.
Peter Behrens created the world’s first comprehensive corporate design for AEG as early as 1907, designing everything from the corporate logo to products, showrooms and even headquarter and production buildings. Other innovators soon followed: Lucian Bernhard prompted a revolution in poster design, Wilhelm Deffke and Karl Schulpig invented the modern logo, Herbert Bayer expanded the language of form at the Bauhaus, Jan Tschichold promoted a new typographic style and John Heartfield introduced photomontage as a means of visual communication. They were all caught up in a spirit of enthusiasm and opportunity which swept across Germany, and especially Berlin, in the early decades of the 20th century.
Alongside the vivid depiction of these milestones of graphic design the book analyzes how German zeitgeist had turned from emotional Expressionism to the matter-of-fact New Objectivity which led to the foundation of the Bauhaus in 1919, and how German modernist design subsequently became internationally recognized and had a significant influence on design movements in Western Europe and the United States.
Apart from reproducing numerous iconic designs in magnificent quality, this volume exhibits a great diversity of important unpublished or forgotten pieces. It presents the inspirational stories of fourteen graphic designers who essentially shaped the modern profession.
“The definitive text on how German designers influenced and shaped modern day graphic design.”
“Pure coffee table eye candy.”
“The best book about German design history.”
“A superb reference.”
“An enviable survey of early 20th century German graphic designers.”
“Just how valuable a glance into the early days of graphic design can be is shown in this amazing book.”
NOVUM World of Graphic Design
Jens Müller (*1982) studied communication design in Düsseldorf and is the founder of the Optik design studio. Clients include companies and institutions from the fields of culture and business, including the German Postal Service for which Müller has designed about a dozen stamps which were printed in runs of millions. Together with Karen Weiland-Adams, he won the corporate design competition of Kieler Woche in 2013. Besides his work as a designer, he researches the history of international graphic design and is the author of noted reference books, including „Lufthansa+Graphic Design“ and „Logo Modernism”. Müller teaches at the University of Applied Sciences Düsseldorf/Peter Behrens School of Arts and at the Design Department of the Fachhochschule Dortmund.
Author – Jens Müller
Language – English, German
ISBN – 9783981753912 (English language version)
ISBN – 9783981753936 (German language version)
Number of Pages – 400
Size – 22.5 × 30.0 cm (8.8 × 11.8 inches)
Illustrations – 630 color, 450 b&w